11074614, Happy (2011) PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN PLANET POOL CENTRE. Final Year Projects (S1) thesis, Universitas Kristen Duta Wacana.
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Abstract
The marketer ability in creating customer loyalty is one of achievement measures in conducting business. There are many ways that a marketer can take in order to create the customer’s loyalty. One of the ways is to provide the customers with better service. The research is conducted in order to analyze the effect of service quality that consists of tangible, reliability, responsiveness, assurance and empathy toward the customer loyalty of Planet Pool Centre Yogyakarta. Planet Pool Centre Yogyakarta is one of the billiard house in this city. The result of the research provides a real proof that the service quality (tangibles, reliability, responsiveness, assurance, and empathy) which is provided by Planet Pool Centre management can increase the customer loyalty significantly. Simultaneously, the service provided by the company can affect 64,4% of the customer loyalty in Planet Pool Centre Yogyakarta.
| Item Type: | Student paper (Final Year Projects (S1)) |
|---|---|
| Uncontrolled Keywords: | tangibles, reliability, responsiveness, assurance, empathy and loyalty. |
| Subjects: | H Ilmu Sosial > Ilmu-ilmu Sosial (Umum) H Ilmu Sosial > Perdagangan H Ilmu Sosial > Sosiologi |
| Divisions: | Fakultas Bisnis > Prodi Manajemen |
| Depositing User: | Ms Nadya Agatha |
| Date Deposited: | 09 Jun 2021 02:51 |
| Last Modified: | 09 Jun 2021 02:51 |
| URI: | http://katalog.ukdw.ac.id/id/eprint/5434 |
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