MARKET BASKET ANALYSIS FOR ANALYZING JAGO MINI-MARKET SALES

22064042, Veronica Christiani (2011) MARKET BASKET ANALYSIS FOR ANALYZING JAGO MINI-MARKET SALES. Final Year Projects (S1) thesis, Universitas Kristen Duta Wacana.

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Abstract

The presence of the Information Technology, especially database inside a company has been very common, it probably becomes the main need of a corporation. Nowadays, corporation does not only need database but also the knowledge of data. In Final Year proejct 2, the student is expected to work a project which is related with data mining (mining the knowledges) and local business, then the author worked in a project of Market Basket Analysis for Jago Mini-Market. Jago Mini-Market is a mini-market which sells food, beverages, clothes, and sewing kits material. There are so many transactions occuring in a day with various combinations. Even if there are many transactions in a day, but some items available on the shelves are expired too. Then the author created a system to analyze Jago Mini-Market’s sewing kits sales, to find out which items correlated each others. Market Basket Analysis is a modeling technique which is based on a theory that there is a correlation between items bought by customer. MBA is the common rule method which can be applied in the field of retail such as, mini–market, or as well as restaurant. MBA refers to methodology that studies the composition of a shopping basket within one shopping period. The MBA result can be useds as a reference for manager to decide marketing strategy, such as discount items, items package, and pricing strategy. From the analysis, the support and confidence value of items pairs are so low because there are too many item variations in limited transaction records. This is caused by data itself which is a raw data with unstructured id, and unstructured item categorized.

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