Items where Author is "Natasha Bunga Arindaputri"

Article

Singgih Santoso and Natasha Bunga Arindaputri (2023) ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND PRICE PERCEPTION ON PURCHASE INTENTION AND BRAND LOYALTY IN UNIQLO APPAREL PRODUCTS. INTERNATIONAL JOURNAL OF RESEARCH IN BUSINESS AND SOCIAL SCIENCE, 12 (4). pp. 57-65. ISSN 2147- 4478

Student paper

Natasha Bunga Arindaputri (2023) ANALISIS PENGARUH PEMASARAN DIGITAL, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS PELANGGAN PADA PRODUK UNIQLO. Thesis (S2) thesis, Universitas Kristen Duta Wacana.