The Implementation of Association Rules in Analyzing the Sales of Amigo Group

22063996, BOBBY FERNANDO (2011) The Implementation of Association Rules in Analyzing the Sales of Amigo Group. Bachelor thesis, Universitas Kristen Duta Wacana.

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Abstract

This report discusses the completion of a web-based system to assist final-year Business Information Management undergraduates in working on their Final Year Project II subject. The motivation to learn and work on a data mining project for the first time is underlying the student to do the best on this project. This project is a data mining project for a company called Amigo Group. The problem underlying this project is large numbers of sales transactions data which are always increasing but yet, there is no application that have been utilized to generate valuable information from these data. Another problem is the lack of human resources ability in Amigo’s managerial staff to do manual analysis on the sales transactions. Based on these problems, Amigo Group managerial staff needs a data mining system to help their managers understand about customers’ buying behavior and pattern of items which are usually purchased together based on sales transactions (data). Hence, the system will produce association rule discovery to help managers do analysis about sales decision and marketing strategy. The system will run on the Local Area Network and it is used internally by the managers of Amigo Group’s branches. User requirements are obtained through constant communications with the end users. Technologies used include PHP for the programming language, MySQL for the RDBMS, and CSS for the layout. In preparation to do this project, the interface design, database design, and also all of the use cases and diagrams which are already completed during the Final Year Project I are already finalized. Therefore, this report focuses more on the implementation and testing phases of the project. However, there are some changes made during the implementation of this Final year Project II. Further explanation about changes and the implementation of the system will be the main focus in this report.

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