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11150086, Novan (2020) ANALISIS PENGARUH CITRA MERK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MERK SAMSUNG DI DAERAH ISTIMEWA YOGYAKARTA (DIY). Final Year Projects (S1) thesis, Universitas Kristen Duta Wacana.
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