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Wayan Leo Yogiyana (2024) ANALISIS PENGARUH PRESEPSI HARGA, CITRA MEREK DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN ES KRIM DENGAN MEREK MIXUE DI KALANGAN MAHASISWA UKDW YOGYAKARTA. Final Year Projects (S1) thesis, Universitas Kristen Duta Wacana.
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