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11084680, RICSON SIGALINGGING (2012) ANALISIS PENGARUH PERSEPSI KUALITAS, LOYALITAS MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK (STUDI KASUS PADA PENGGUNA PASTA GIGI PEPSODENT DI KOTA YOGYAKARTA). Final Year Projects (S1) thesis, Universitas Kristen Duta Wacana.
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