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11084680, RICSON SIGALINGGING (2012) ANALISIS PENGARUH PERSEPSI KUALITAS, LOYALITAS MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK (STUDI KASUS PADA PENGGUNA PASTA GIGI PEPSODENT DI KOTA YOGYAKARTA). Bachelor thesis, Universitas Kristen Duta Wacana.
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