%V 12
%K Awareness to donate, Decision to donate, Vlog content, YouTuber image
%X The development of information technology impacts the pattern of society in collecting  social  funds.  One  of  the  popular  technologies  used  in  social  fundraising efforts is YouTube. This research is in the form of field research which aims to analyze the  effect  of  vlog  content  and YouTuberimage  on  the  decision  to  donate  with  the awareness of donating as an intervening variable. This study uses quantitative methods. Sources  of  data  were  obtained  through  research  questionnaires  which  were  distributed directly. A total of 110 questionnaires were successfully collected. Funds were analyzed using a variant-based structural equation model (SEM) analysis, known as Partial Least Square  (PLS).  The  results  of  data  analysis  prove  that  vlog  content,  and YouTuberimagery  have  a  significant  influence  on  awareness  of  donation.  This  research  also confirms that the vlog content and YouTube image affect the decision todonate through awareness  to  donate.  Furthermore,  awareness  of  donating  is  proven  to  significantly influence the decision to donate.
%A Sisnuhadi
%A Roli Apriyansyah
%P 58-75
%J Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
%T VLOG CONTENT AND YOUTUBER IMAGE ON THE DECISION TO DONATE WITH AWARENESS OF DONATING AS AN INTERVENING VARIABLE
%N 1
%L katalog9378
%I Management Department, Universitas Proklamasi 45, Yogyakarta, Indonesia
%R doi:10.30588/jmp.v12i1.1021
%D 2022