eprintid: 9325
rev_number: 9
eprint_status: archive
userid: 2098
dir: disk0/00/00/93/25
datestamp: 2024-09-20 02:15:19
lastmod: 2024-09-20 02:15:19
status_changed: 2024-09-20 02:15:19
type: article
metadata_visibility: show
contact_email: repository@staff.ukdw.ac.id
creators_name: , Halim Budi Santoso
creators_name: , Nila Armelia Windasari
creators_name: , Nadine Shafira
creators_id: 0509078402
title: MULTICHANNEL RETAILING IN BEAUTY PRODUCT: UNDERSTANDING CUSTOMER PURCHASE DECISIONS BETWEEN OFFLINE STORES, WEBSITES, AND AUGMENTED REALITY
ispublished: pub
subjects: QA76
divisions: fak_tein
full_text_status: public
keywords: Augmented Reality, Experience Marketing, Multichannel Retailing, Purchase Decision, Technology Acceptance Model, Virtual Artist
abstract: Augmented Reality (AR) has gained attention for online retailers as it offers customers higher telepresence and provides a unique customer experience. Using the case of Sephora Virtual Artist, this research aims to understand how AR channels affect customer purchase decisions compared to other channels, particularly in beauty products. Sephora used AR through Sephora Virtual Artist to advance its other customer channels, and we compared it with its traditional websites and offline stores. A survey was conducted on 200 female respondents in Indonesia. This study used partial least squares (PLS) to find that product information and telepresence on AR can positively affect customer purchase decisions. Surprisingly, no significant difference in purchase decisions compared to two other purchase channels, i.e., traditional websites and offline stores. This study highlights that female customer tend to focus more on the products they want to purchase rather than the technology and channel of buying.
date: 2022-10-17
publication: Jurnal Sistem Informasi
volume: 18
number: 2
publisher: Fakultas Ilmu Komputer Universitas Indonesia
pagerange: 50-67
id_number: doi:10.21609/jsi.v18i2.1165
refereed: TRUE
issn: 2502-6631
official_url: https://doi.org/10.21609/jsi.v18i2.1165
funders: halim.budi@iss.nthu.edu.tw
citation:   Halim Budi Santoso and Nila Armelia Windasari and Nadine Shafira  (2022) MULTICHANNEL RETAILING IN BEAUTY PRODUCT: UNDERSTANDING CUSTOMER PURCHASE DECISIONS BETWEEN OFFLINE STORES, WEBSITES, AND AUGMENTED REALITY.  Jurnal Sistem Informasi, 18 (2).  pp. 50-67.  ISSN 2502-6631     
document_url: https://katalog.ukdw.ac.id/9325/1/Multichannel%20Retailing%20in%20Beauty%20Product.pdf