%0 Journal Article
%@ 2828-8726
%A Cheryl Marlitta Stefia
%D 2022
%F katalog:9302
%I Riviera
%J Journal of World Science
%K Business Performance, Industry, Isnen Lab
%N 6
%P 340-345
%T EVALUATION OF BUSINESS STRATEGY AND PERFORMANCE IN CHEMICAL COMPANIES IN THE MICRO BUSINESS CATEGORY
%U https://katalog.ukdw.ac.id/9302/
%V 1
%X Micro, small and medium scale industries are one of the pillars of the Indonesian economy. It is proven that during the pandemic, Indonesia can survive the threat of a recession in 2020, not spared from the contribution of the domestic consumption sector, by also taking advantage of the circular economy. Although the turnover of  industries  engaged  in  services  has  decreased,  the  company  can  use  the  pandemic  period  to  increase  the capacity of human resources. In the future when the economy improves, the company is ready to compete fairly in  the  market.  Common  problems  faced  by  micro,  small  and  medium  scale  industries  are  limited  human resource  capacity  and  lack  of  understanding  of  business  fundamentals.  This  can  be  concluded  from  the stagnant performance of micro business. This research was conducted at Isnen Laboratorium. The purpose of this research is to improve business efficiency performance. At the end of the research period, it is hoped that there will be an overhaul of the 4 business pillars so that Isnen Lab will develop optimally.