eprintid: 9275
rev_number: 16
eprint_status: archive
userid: 2098
dir: disk0/00/00/92/75
datestamp: 2024-09-19 03:30:06
lastmod: 2024-09-19 03:30:06
status_changed: 2024-09-19 03:30:06
type: article
metadata_visibility: show
contact_email: repository@staff.ukdw.ac.id
creators_name: , Yohanes Michael Christanto
creators_name: , Lucia Nurbani Kartika
creators_id: 0613126701
title: UNDERSTANDING CONTINUANCE INTENTION IN MULTIPLAYER ONLINE BATTLE ARENA GAMES IN YOGYAKARTA: GAME DESIGN, SOCIAL FACTOR, PERCEIVED EASE OF USE, AND PERCEIVED OF ENJOYMENT
ispublished: pub
subjects: BF
divisions: fak_bisnis
full_text_status: public
keywords: Multiplayer Online Battle Arena Games; Continuance Intention; Game Design; Social Factor; Perceived Ease of Use; Perceived Enjoyment
abstract: The development of technology brings a huge change in many aspects including in digital game or mobile games. In Indonesia, one of the most played mobile game genres is MOBA games or strategy video games where there are two teams or more of players competing against each other in battlefield given. The study aims to analyze the effect of game design, social factor, and perceived ease of use on perceived enjoyment and perceived enjoyment towards continuance intention. The population of this study is 150 gamers who are playing MOBA in Yogyakarta. The result shows that game design, social factor, and perceived ease of use have a positive and significant effect on perceived enjoyment. Moreover, the result also depicts that perceived enjoyment plays significant role towards continuance intention to play MOBA.
date: 2023-11
publication: International Journal of Innovative Research and Advanced Studies
volume: 10
number: 11
publisher: Faculty of Business, Universitas Kristen Duta Wacana
pagerange: 26-33
refereed: TRUE
issn: 2394-4404
official_url: https://www.ijiras.com/
funders: contact@ijiras.com
citation:   Yohanes Michael Christanto and Lucia Nurbani Kartika  (2023) UNDERSTANDING CONTINUANCE INTENTION IN MULTIPLAYER ONLINE BATTLE ARENA GAMES IN YOGYAKARTA: GAME DESIGN, SOCIAL FACTOR, PERCEIVED EASE OF USE, AND PERCEIVED OF ENJOYMENT.  International Journal of Innovative Research and Advanced Studies, 10 (11).  pp. 26-33.  ISSN 2394-4404     
document_url: https://katalog.ukdw.ac.id/9275/1/Understanding%20Continuance%20Intention%20In%20Multiplayer%20Online%20Battle.pdf