%P 26-33
%L katalog9275
%I Faculty of Business, Universitas Kristen Duta Wacana
%X The development of technology brings a huge change in many aspects including in digital game or mobile games. In Indonesia, one of the most played mobile game genres is MOBA games or strategy video games where there are two teams or more of players competing against each other in battlefield given. The study aims to analyze the effect of game design, social factor, and perceived ease of use on perceived enjoyment and perceived enjoyment towards continuance intention. The population of this study is 150 gamers who are playing MOBA in Yogyakarta. The result shows that game design, social factor, and perceived ease of use have a positive and significant effect on perceived enjoyment. Moreover, the result also depicts that perceived enjoyment plays significant role towards continuance intention to play MOBA.
%J International Journal of Innovative Research and Advanced Studies
%D 2023
%N 11
%V 10
%T UNDERSTANDING CONTINUANCE INTENTION IN MULTIPLAYER ONLINE BATTLE ARENA GAMES IN YOGYAKARTA: GAME DESIGN, SOCIAL FACTOR, PERCEIVED EASE OF USE, AND PERCEIVED OF ENJOYMENT
%K Multiplayer Online Battle Arena Games; Continuance Intention; Game Design; Social Factor; Perceived Ease of Use; Perceived Enjoyment
%A Yohanes Michael Christanto
%A Lucia Nurbani Kartika