eprintid: 9190
rev_number: 13
eprint_status: archive
userid: 2098
dir: disk0/00/00/91/90
datestamp: 2024-09-12 06:43:26
lastmod: 2024-09-12 06:43:26
status_changed: 2024-09-12 06:43:26
type: article
metadata_visibility: show
contact_email: repository@staff.ukdw.ac.id
creators_name: , Aditya Wikan Mahastama
creators_name: , Lucia Dwi Krisnawati
creators_id: 0505078201
creators_id: 0516116901
title: CUSTOMER RELATIONSHIP MANAGEMENT FOR BETTER INSIGHTS WITH DESCRIPTIVE ANALYTICS
ispublished: pub
subjects: HD28
divisions: fak_tein
full_text_status: public
keywords: Business intelligence, Data visualization, Customer relationship management
dashboard, Descriptive analytics, Recommender system
abstract: The Customer Relationship Management (CRM) dashboard with analytics capabilities may be useful for businesses desire to understand consumer behaviour and gain competitive advantages. This user-friendly dashboard allows organizations to efficiently collect and evaluate important data, including customer interactions, purchase histories, and demographics. By leveraging various visualization techniques, such as histogram, bar charts, line charts, and heatmaps, the CRM dashboard displays statistics, enabling businesses to understand more about customer journeys, patterns, and behavioural trends. The integrated recommender system on the CRM dashboard is also crucial. Based on their historical interactions and buying behaviours, this system recommends tailored products or services to customers, enhancing engagement and ultimately increasing sales. The methodology used in this research is structured based on a standard data analytics procedure. The methods used to gather and evaluate the data are described in the data gathering and analysis. It contains details on the data gathering, the steps used to clean and prepare the data, and the statistical or analytical techniques employed to evaluate the data. As a result, machine learning simulations may be made using the data to demonstrate the effectiveness of the CRM dashboard. The CRM dashboard with analytics capabilities provides a comprehensive solution for businesses wishing to manage and study customer data and interactions owing to its user-friendly interface, visualizations, and recommender system.
date: 2023-09-30
publication: Advances in Artificial Intelligence and Machine Learning
volume: 3
number: 3
publisher: Shimur Publisher
pagerange: 1482-1493
id_number: doi:10.54364/AAIML.2023.1186
refereed: TRUE
issn: 2582-9793
official_url: https://doi.org/10.54364/AAIML.2023.1186
funders: mahas@staff.ukdw.ac.id
citation:   Aditya Wikan Mahastama and Lucia Dwi Krisnawati  (2023) CUSTOMER RELATIONSHIP MANAGEMENT FOR BETTER INSIGHTS WITH DESCRIPTIVE ANALYTICS.  Advances in Artificial Intelligence and Machine Learning, 3 (3).  pp. 1482-1493.  ISSN 2582-9793     
document_url: https://katalog.ukdw.ac.id/9190/1/Customer%20Relationship%20Management%20for%20Better%20Insights.pdf