?url_ver=Z39.88-2004&rft_id=doi%3A10.54364%2FAAIML.2023.1186&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=Aditya+Wikan+Mahastama&rft.au=Aditya+Wikan+Mahastama&rft.issn=2582-9793&rft.date=30+September+2023&rft.pages=1482-1493&rft.volume=3&rft.title=Advances+in+Artificial+Intelligence+and+Machine+Learning&rft.issue=3&rft.atitle=CUSTOMER+RELATIONSHIP+MANAGEMENT+FOR+BETTER+INSIGHTS+WITH+DESCRIPTIVE+ANALYTICS&rft.genre=article