TY  - JOUR
EP  - 136
N2  - PurbayanTourism  Village  is  one  of  17  tourist  villages  that  received  a  decree  from  the Yogyakarta City Government, located in Kotagede. This area has a unique cultural potential that exhibits both historical and cultural wealth  in the form of traditions that exist even today. These traditions include traditional culinary arts, silversmithingandbatik craft. However, the potential  of  this  cultural  heritage is  not  visible  when  comparedto  the  development  of  the Purbayan Tourism Village. Promotional efforts from business groups and tourism arelackingsynergy. Based on these problems, this community service activity aims to assist Micro, Small and  Medium  Enterprises  (MSMEs)  to  design  synergistic  tourism  promotions.  MSMEs  that becamecommunity service partners are Kopi Lumbung Mataram culinary shop and Studio 76silverartschool. The implementation of this activity uses a user-centered approach to design thinking. In this method, partners as users are actively involved in Focus Group Discussions and workshops on content design and tourism promotion strategies in synergy. The activities described  in  this  paper  are understanding, observing, defining point  of view,  and ideation phase of design thinking.The activity resulted in the promotion concept of Studio 76 silver art school  in  the  form  of  a  draft  booth  design  for  silver  making  exhibitions  and  photography designs for culinary products ofWarung Kopi Lumbung Mataram. Promotion synergy between the  two  MSMEs  is  carried  out  by  combining  the  two  tourism  service  products  into  an interactive exhibition. The collaboration of these MSME?s aims to promote and increase the number of visitors to the area
PB  - Fakultas Teknik Universitas Kristen Maranatha
A1  - Wiyatiningsih
A1  - Kristian Oentoro
A1  - Marcellino Aditya Mahendra
A1  - Winta Tridhatu Satwikasanti
UR  - https://doi.org/10.28932/ice.v4i2.6456
SN  - 2776-0421
Y1  - 2023/05/31/
ID  - katalog9138
IS  - 2
TI  - SILVER AND CULINARY MSMES ASSISTANCE IN THE PURBAYAN TOURISM VILLAGE THROUGH SYNERGIZED PROMOTIONAL DESIGN
AV  - public
VL  - 4
SP  - 117
KW  - culinary stall
KW  -  interactive exhibition
KW  - silversmith
KW  -  synergy promotion design
KW  -  tourism village
JF  - Journal of Innovation and Community Engagement
ER  -