%0 Journal Article
%@ 2394-4404
%A Yohanes Michael Christanto
%A Sisnuhadi
%D 2023
%F katalog:9085
%I Faculty of Business Duta Wacana Christian University Indonesia
%J International Journal of Innovative Research and Advanced Studies (IJIRAS)
%N 5
%P 5-12
%T IMPACT OF SERVICE QUALITY AND CORPORATE IMAGE ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION IN PRIVATE AND STATE-OWNED BANKS IN INDONESIA
%U https://katalog.ukdw.ac.id/9085/
%V 10
%X One of the influential sectors in economic growth is banking industry. There are several categories of banks  known in Indonesia, two of them are called private and state-owned bank. The study aims to analyze the mediating effect  of Customer Satisfaction in the relationship between Service Quality, Corporate Image and Customer Loyalty in Banking  Industry in private and state-owned banks in Indonesia. The population of this study is 100 customers who have bank  account in private bank and 100 customers who own state-owned banks. The result depicts that Service Quality, Company  Image, have a positive and significant effect on Customer Satisfaction and Customer Satisfaction has positive and  significant effect on Customer Loyalty yet Service quality and Corporate Image does not have positive and significant  effect on Customer Loyalty in private and state-owned banks. Moreover, the result also provides mixed findings on  indirect effects of Customer Satisfaction in both categories of banks