eprintid: 9067
rev_number: 6
eprint_status: archive
userid: 11
dir: disk0/00/00/90/67
datestamp: 2024-09-05 03:48:09
lastmod: 2024-09-05 03:48:09
status_changed: 2024-09-05 03:48:09
type: article
metadata_visibility: show
contact_email: repository@staff.ukdw.ac.id
creators_name: , Kezia Audrey Sazkhya Sinaga
creators_name: , Jenni Irene
creators_name: , Rossalina Christanti
title: DIGITAL ADOPTION AND FINANCIAL PERFORMANCE: EVIDENCE FROM INDONESIAN SMES IN FOOD AND BEVERAGE SECTOR
ispublished: pub
subjects: HC
divisions: fak_bisnis
full_text_status: public
keywords: Digital Adoption; Financial Performance; Indonesian SMEs
abstract: Digital adoption is now starting to be utilized by SMEs business actors. This
study aims to examine the impact of digital technology adoption on financial
performance. Data collection in this study used a survey of 520 SMEs in the food
and beverage sector in Indonesia, data analysis was carried out using the
purposive sampling method. The variables of concern in this study are digital
finance, digital payments, and digital marketing. Furthermore, financial literacy
and financial inclusion are proposed as moderation. The results show that digital
finance, digital payments and digital marketing have a positive and significant
influence on the financial performance of SMEs, so it can be concluded that
SMEs that adopt digital technology tend to have better performance.
Furthermore, moderation of financial literacy and financial inclusion are unable
to strengthen the relationship between digital finance, digital payments and
digital marketing to financial performance. The implication of this research is
that it is important for business owners to consider the adoption of digital
technology in order to improve financial performance. The number of businesses
that experience an increase in financial performance, will also be followed by an
increase in the Indonesian economy. The limitations during this study were
conducted, such as the number of large SMEs samples that were not comparable
to other groups, as well as research results that could not be widely applied to
other sectors.
date: 2023
publication: Jurnal Return : Study of Management, Economic and Bussines
volume: 2
number: 4
pagerange: 423-434
id_number: doi:10.57096/return.v2i04.94
refereed: TRUE
issn: 2964-0121
official_url: https://doi.org/10.57096/return.v2i04.94
funders: rchristanti@staff.ukdw.ac.id
citation:   Kezia Audrey Sazkhya Sinaga and Jenni Irene and Rossalina Christanti  (2023) DIGITAL ADOPTION AND FINANCIAL PERFORMANCE: EVIDENCE FROM INDONESIAN SMES IN FOOD AND BEVERAGE SECTOR.  Jurnal Return : Study of Management, Economic and Bussines, 2 (4).  pp. 423-434.  ISSN 2964-0121     
document_url: https://katalog.ukdw.ac.id/9067/1/Digital%20Adoption%20and%20Financial%20Performance%20Evidence.pdf