Singgih Santoso and Natasha Bunga Arindaputri  (2023) ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND PRICE PERCEPTION ON PURCHASE INTENTION AND BRAND LOYALTY IN UNIQLO APPAREL PRODUCTS.  INTERNATIONAL JOURNAL OF RESEARCH IN BUSINESS AND SOCIAL SCIENCE, 12 (4).  pp. 57-65.  ISSN 2147- 4478