<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND PRICE PERCEPTION ON PURCHASE INTENTION AND BRAND LOYALTY IN UNIQLO APPAREL PRODUCTS"^^ . "Nowadays online shopping industry is growing rapidly, and social media platforms are a major part of promotional activities for many companies in Indonesia. The research aims to examine the relationship between price perception, brand image and digital marketing variables and purchase intention and brand loyalty. Design research is a quantitative research using a survey method with a questionnaire; the sampling technique is purposive random sampling. Using a structural equation modeling approach with AMOS software and 303 respondents, results show that price perception corporate image, and digital marketing promotion activities have significant and positive effects on purchase intention, while brand image does not directly have a significant effect on purchase intention. Furthermore, purchase intention has a significant effect on brand loyalty."^^ . "2023-06-12" . . . "12" . "4" . . "SSBFNET- Strategic Studies in Business and Finance Editorial Office: School of Business, IMU, Kavacik, Istanbul, Turkey"^^ . . . "INTERNATIONAL JOURNAL OF RESEARCH IN BUSINESS AND SOCIAL SCIENCE"^^ . . . "21474478" . . . . . . . . . . "Singgih Santoso"^^ . ""^^ . "Singgih Santoso "^^ . . "Natasha Bunga Arindaputri"^^ . ""^^ . "Natasha Bunga Arindaputri "^^ . . . . . . "ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND PRICE PERCEPTION ON PURCHASE INTENTION AND BRAND LOYALTY IN UNIQLO APPAREL PRODUCTS (Text)"^^ . . . "Analysis of the influence of digital marketing.pdf"^^ . . . "ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND PRICE PERCEPTION ON PURCHASE INTENTION AND BRAND LOYALTY IN UNIQLO APPAREL PRODUCTS (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #9053 \n\nANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING, BRAND IMAGE, AND PRICE PERCEPTION ON PURCHASE INTENTION AND BRAND LOYALTY IN UNIQLO APPAREL PRODUCTS\n\n" . "text/html" . . . "H Ilmu-ilmu Sosial (Umum)"@id . . . "HB Teori Ekonomi"@id . . . "HD28 Manajemen. Manajemen Industri"@id . . . "HF Perdagangan"@id . .