eprintid: 9052
rev_number: 9
eprint_status: archive
userid: 2098
dir: disk0/00/00/90/52
datestamp: 2024-09-03 07:48:06
lastmod: 2024-09-03 07:48:06
status_changed: 2024-09-03 07:48:06
type: article
metadata_visibility: show
contact_email: repository@staff.ukdw.ac.id
creators_name: , Lucia Nurbani Kartika
creators_name: , Yohanes Michael Christanto
creators_id: 0613126701
title: ANALYSIS OF INFLUENCER, CUSTOMER ONLINE REVIEW, AND TRUST ON INTENTION TO PURCHASE ON SOCIAL MEDIA IN SPECIAL REGION OF YOGYAKARTA
ispublished: pub
subjects: H1
subjects: HB
subjects: HF
divisions: ar_non_ukdw
full_text_status: public
keywords: Social Media Influencer, Online Customer Review, Trust, Purchase Intentions
abstract: Digitization becomes one of the most significant developments in human’s life including the change in society and business. This study aims to analyze parts of digitization including the influence of social media influencer, online consumer reviews and trust on consumer purchase intention. The population of this research is 100 respondents who own social media account. This research uses quantitative research methods with explanatory and survey approaches. The analytical method to be applied is Structural Equation Modeling (SEM) using Smart PLS software. This research resulted in a significant positive effect of social media influencers, online customer reviews, and trust on purchase intention.
date: 2023-07
date_type: published
publication: International Journal of Innovative Research and Advanced Studies (IJIRAS)
volume: 10
number: 7
publisher: International Journal of Innovative Research and Advanced Studies (IJIRAS)
pagerange: 112-120
refereed: TRUE
issn: 2394-4404
official_url: http://www.ijiras.com/2023/Vol_10-Issue_7/paper_15.pdf
citation:   Lucia Nurbani Kartika and Yohanes Michael Christanto  (2023) ANALYSIS OF INFLUENCER, CUSTOMER ONLINE REVIEW, AND TRUST ON INTENTION TO PURCHASE ON SOCIAL MEDIA IN SPECIAL REGION OF YOGYAKARTA.  International Journal of Innovative Research and Advanced Studies (IJIRAS), 10 (7).  pp. 112-120.  ISSN 2394-4404     
document_url: https://katalog.ukdw.ac.id/9052/1/Analysis%20of%20Influencer%2C%20Customer%20Online%20Review%2C%20And%20Trust%20On.pdf