<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "ANALYSIS OF INFLUENCER, CUSTOMER ONLINE REVIEW, AND TRUST ON INTENTION TO PURCHASE ON SOCIAL MEDIA IN SPECIAL REGION OF YOGYAKARTA"^^ . "Digitization becomes one of the most significant developments in human’s life including the change in society and business. This study aims to analyze parts of digitization including the influence of social media influencer, online consumer reviews and trust on consumer purchase intention. The population of this research is 100 respondents who own social media account. This research uses quantitative research methods with explanatory and survey approaches. The analytical method to be applied is Structural Equation Modeling (SEM) using Smart PLS software. This research resulted in a significant positive effect of social media influencers, online customer reviews, and trust on purchase intention."^^ . "2023-07" . . "10" . "7" . . "International Journal of Innovative Research and Advanced Studies (IJIRAS)"^^ . . . "International Journal of Innovative Research and Advanced Studies (IJIRAS)"^^ . . . "23944404" . . . . . . . . . . "Lucia Nurbani Kartika"^^ . ""^^ . "Lucia Nurbani Kartika "^^ . . "Yohanes Michael Christanto"^^ . ""^^ . "Yohanes Michael Christanto "^^ . . . . . . "ANALYSIS OF INFLUENCER, CUSTOMER ONLINE REVIEW, AND TRUST ON INTENTION TO PURCHASE ON SOCIAL MEDIA IN SPECIAL REGION OF YOGYAKARTA (Text)"^^ . . . "Analysis of Influencer, Customer Online Review, And Trust On.pdf"^^ . . . "ANALYSIS OF INFLUENCER, CUSTOMER ONLINE REVIEW, AND TRUST ON INTENTION TO PURCHASE ON SOCIAL MEDIA IN SPECIAL REGION OF YOGYAKARTA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #9052 \n\nANALYSIS OF INFLUENCER, CUSTOMER ONLINE REVIEW, AND TRUST ON INTENTION TO PURCHASE ON SOCIAL MEDIA IN SPECIAL REGION OF YOGYAKARTA\n\n" . "text/html" . . . "H Ilmu-ilmu Sosial (Umum)"@id . . . "HB Teori Ekonomi"@id . . . "HF Perdagangan"@id . .