?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Mangihut+Pandapotan+Sitanggang&rft.aufirst=Mangihut+Pandapotan+Sitanggang&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=PENGARUH+PERSEPSI+HARGA%2C+KUALITAS+PRODUK+DAN+CITRA+MEREK+TERHADAP+KEPUTUSAN+PEMBELIAN+PADA+PRODUK+MCDONALD'S+DI+KOTA+YOGYAKARTA+DAN+SEKITARNYA&rft.degree=Bachelor&rft.date=9+March+2024