<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://katalog.ukdw.ac.id/id/eprint/8490> <http://purl.org/dc/terms/title> "PENGARUH BRAND IMAGE, PROMOSI, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOKOPEDIA DI D.I. YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/8490> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui pengaruh brand image, promosi, dan e-service quality terhadap keputusan pembelian konsumen Tokopedia di D.I Yogyakarta. Populasi dalam penelitian ini adalah konsumen D.I Yogyakarta yang pernah menggunakan Tokopedia dalam 1 (satu) tahun terakhir. Sampel dalam penelitian ini sebanyak 100 responden dan teknik penentuan sampel yang digunakan adalah teknik purposive sampling dengan metode non probability sampling dengan pengukuran variabel menggunakan skala likert. Pengumpulan data sampel menggunakan kuesioner yang berbasis google form, kemudian data diolah dengan menggunakan SPSS versi 25. Dari hasil penelitian menunjukkan bahwa brand image, promosi, dan e-service quality berpengaruh secara parsial dan simultan terhadap keputusan pembelian. Hasil uji koefisien determinasi (R2) diperoleh nilai adjusted R square sebesar 0,519 yang artinya variabel brand image, promosi, dan e-service quality mempengaruhi variabel keputusan pembelian sebesar 51,9%."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/8490> <http://purl.org/dc/terms/date> "2024-03-09" .
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