?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Wayan+Leo+Yogiyana&rft.aufirst=Wayan+Leo+Yogiyana&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=ANALISIS+PENGARUH+PRESEPSI+HARGA%2C+CITRA+MEREK+DAN+KELOMPOK+ACUAN+TERHADAP+KEPUTUSAN+PEMBELIAN+ES+KRIM+DENGAN+MEREK+MIXUE+DI+KALANGAN+MAHASISWA+UKDW+YOGYAKARTA&rft.degree=Bachelor&rft.date=9+March+2024