?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Karen+Ivana+Verina+Posumah&rft.au=Karen+Ivana+Verina+Posumah&rft.date=5+August+2023&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=PENGARUH+KEBERAGAMAN+PRODUK%2C+BRAND+IMAGE%2C+DAN+PERSEPSI+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+KKV+DI+PAKUWON+MALL+YOGYKARTA&rft.degree=Bachelor&rft.tpages=67