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<http://katalog.ukdw.ac.id/id/eprint/7601> <http://purl.org/dc/terms/title> "PENGARUH GREEN MARKETING, BRAND IMAGE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN LAMPU PHILIPS DI KOTA YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/7601> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh green marketing, brand image, dan word of mouth terhadap keputusan pembelian lampu philips di Kota Yogyakarta. Jumlah sampel pada penelitian ini 100 responden yang dipilih menggunakan teknik Purposive Sampling. Metode analisis data dalam penelitian ini menggunakan analisis regresi linear berganda yaitu uji koefisien determinasi (R2), uji F dan uji t yang didahuli dengan uji validitas, uji reliabilitas. Hasil penelitian ini menunjukkan bahwa green marketing, brand image, dan word of mouth berpengaruh secara parsial dan simultan terhadap keputusan pembelian konsumen Lampu Philips di Kota Yogyakarta. Nilai Adjusted R square senilai 53,7% menunjukkan keputusan pembelian mampu dijelaskan sebesar 53,7% oleh variabel green marketing, brand image dan word of mouth."^^<http://www.w3.org/2001/XMLSchema#string> .
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