?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=11170206%2C+Krisna+Triatna+Sari+Allo&rft.aulast=11170206&rft.aufirst=Krisna+Triatna+Sari+Allo&rft.tpages=93&rft.date=July+2021&rft.inst=Universitas+Kristen+Duta+Wacana&rft.degree=Bachelor&rft.title=PENGARUH+CELEBRITY+ENDORSER%2C+PERSEPSI+HARGA%2C+DAN+KUALITAS+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+EMINA+DI+DAERAH+ISTIMEWA+YOGYAKARTA