?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Yeremia+Okky+Kristian&rft.aulast=11110060&rft.au=11110060%2C+Yeremia+Okky+Kristian&rft.date=February+2015&rft.tpages=82&rft.title=MOBILE+MARKETING%3A+ANALISIS+FAKTOR-FAKTOR+YANG+MEMPENGARUHI+SIKAP+TERHADAP+SMS+ADVERTISING+(STUDI+PADA+MASYARAKAT+DI+YOGYAKARTA)&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana