?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Efa+Nayjel.+B&rft.aulast=11110012&rft.au=11110012%2C+Efa+Nayjel.+B&rft.tpages=61&rft.date=February+2015&rft.inst=Universitas+Kristen+Duta+Wacana&rft.degree=Bachelor&rft.title=PENGARUH+BRAND+IMAGE+TERHADAP+KEPUTUSAN+PEMBELIAN+SMARTPHONE+OPPO+DI+YOGYAKARTA