relation: https://katalog.ukdw.ac.id/5434/
title: PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN PLANET POOL CENTRE
creator: 11074614, Happy
subject: H Ilmu-ilmu Sosial (Umum)
subject: HF Perdagangan
subject: HM Sosiologi
description: The marketer ability in creating customer loyalty is one of achievement measures in conducting business. There are many ways that a marketer can take in order to create the customer’s loyalty. One of the ways is to provide the customers with better service. The research is conducted in order to analyze the effect of service quality that consists of tangible, reliability, responsiveness, assurance and empathy toward the customer loyalty of Planet Pool Centre Yogyakarta. Planet Pool Centre Yogyakarta is one of the billiard house in this city. The result of the research provides a real proof that the service quality (tangibles, reliability, responsiveness, assurance, and empathy) which is provided by Planet Pool Centre management can increase the customer loyalty  significantly. Simultaneously, the service provided by the company can affect  64,4% of the customer loyalty in Planet Pool Centre Yogyakarta.
date: 2011-10
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://katalog.ukdw.ac.id/5434/1/11074614_bab1_bab5_daftarpustaka.pdf
format: text
language: id
identifier: https://katalog.ukdw.ac.id/5434/2/11074614_bab2-sd-bab4_lampiran.pdf
identifier:   11074614, Happy  (2011) PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS KONSUMEN PLANET POOL CENTRE.  Bachelor thesis, Universitas Kristen Duta Wacana.