eprintid: 5431
rev_number: 14
eprint_status: archive
userid: 233
dir: disk0/00/00/54/31
datestamp: 2021-06-09 02:48:55
lastmod: 2021-06-09 02:48:55
status_changed: 2021-06-09 02:48:55
type: thesis
metadata_visibility: show
contact_email: repository@staff.ukdw.ac.id
creators_name: 11074596, Alexander Rajagukguk
creators_id: www.giogia@yahoo.co.id
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Wijaya, Petra Surya Mega
corp_creators: Universitas Kristen Duta Wacana
title: ANALISIS KEPUASAN KONSUMEN TERHADAP WARNET RAJ@.NET DAN  SRIKANDINET DI CILACAP
ispublished: pub
subjects: H1
subjects: HF
divisions: manajemen
full_text_status: restricted
keywords: Customer Satisfaction, Service, Marketing Mix, Dimension of Service 
Quality
abstract: Consumer satisfaction is an increasingly important marketing orientation to be implemented; it is intended to increase sales and to maintain customers as loyal customers. Thus, consumer satisfaction is a key factor to win the competition, especially in the era of competition in an increasingly competitive business and
critical consumer behavior in making purchases. The understanding of consumer needs and wants is something very important and should be considered by all companies in order to achieve success in the marketing of their services.   This study was to determine the level of consumer satisfaction for Warnet Raj@. net & Warnet Srikandinet in Cilacap. The data are obtained by observation
through spreading of 100 questionnaires to 100 consumer respondents who had ever used the services of Warnet Raj @.net & Warnet Srikandinet.  The analysis method of the study used statistical tests like validity and reliability tests, percentage analysis, 
and analysis of customer satisfaction index (CSI). Based on the analysis results of CSI, the research results show that Warnet Raj@.net has CSI in a higher level of 287.22 comparing to that of 285.88 for Warnet Srikandinet. However, the overall consumer of both internet cafes feels neutral; this is based on the ICS predetermined range. The results of the percentage analysis show that the respondents consists of 81% male, 76%  maximum 20 years of age, 71% students,  95% up to high school of education, and 76%  maximum Rp. 500,000 of income.
date: 2011-10
date_type: published
pages: 49
institution: Universitas Kristen Duta Wacana
department: Manajemen
thesis_type: skripsi
thesis_name: other
citation:   11074596, Alexander Rajagukguk  (2011) ANALISIS KEPUASAN KONSUMEN TERHADAP WARNET RAJ@.NET DAN SRIKANDINET DI CILACAP.  Bachelor thesis, Universitas Kristen Duta Wacana.   
document_url: https://katalog.ukdw.ac.id/5431/1/11074596_bab1_bab5_daftarpustaka.pdf
document_url: https://katalog.ukdw.ac.id/5431/2/11074596_bab2-sd-bab4_lampiran.pdf