?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Lasarina+Reza+Athina&rft.aulast=11094780&rft.au=11094780%2C+Lasarina+Reza+Athina&rft.date=February+2013&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=PENGARUH+MARKETING+MIX+TERHADAP+KEPUTUSAN+PEMBELIAN+TIKET+BUS+EFISIENSI&rft.tpages=63&rft.degree=Final+Year+Projects+(S1)