?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=11160098&rft.aufirst=Johanes+Paulus+Josua+Titirlolobi&rft.au=11160098%2C+Johanes+Paulus+Josua+Titirlolobi&rft.inst=Universitas+Kristen+Duta+Wacana&rft.degree=Bachelor&rft.tpages=55&rft.date=13+February+2021&rft.title=PENGARUH+CELEBRITY+ENDORSER%2C+BRAND+IMAGE%2C+DAN+PERSEPSI+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+SMARTPHONE+VIVO+DI+YOGYAKARTA