?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Melka+Aranca&rft.aulast=11150091&rft.au=11150091%2C+Melka+Aranca&rft.title=PENGARUH+CITRA+MEREK%2C+PERSEPSI+HARGA%2C+DAN+KUALITAS+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+SMARTPHONE+IPHONE+DI+KOTA+YOGYAKARTA&rft.tpages=76&rft.date=13+February+2021&rft.inst=Universitas+Kristen+Duta+Wacana&rft.degree=Bachelor