eprintid: 4885
rev_number: 12
eprint_status: archive
userid: 52
dir: disk0/00/00/48/85
datestamp: 2021-06-07 03:51:35
lastmod: 2021-06-07 03:51:35
status_changed: 2021-06-07 03:51:35
type: thesis
metadata_visibility: show
contact_email: repository@staff.ukdw.ac.id
creators_name: 11074592, Firman Cahyadi
creators_id: firmancahyadi8989@yahoo.co.id
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Wijaya, Petra Surya Mega
corp_creators: Universitas Kristen Duta Wacana
title: PENGARUH KATALOG PRODUK (PRODUK IKLAN, DESAIN IKLAN,
PESAN IKLAN, BRAND IMAGE DAN HARGA) TERHADAP MINAT
BELI KEMBALI KONSUMEN
ispublished: pub
subjects: H1
subjects: HB
subjects: HD28
subjects: HF
divisions: manajemen
full_text_status: restricted
keywords: product, advertisement design, advertisement message, brand image, price, re-purchase interest, regression, Carrefour
abstract: The marketer’s ability in implementing the promotional programs through brochures is believed to be able to stimulate the customers to do the re-purchase during the period of promotion. Customers usually possess high interest in the advertisement especially in the promoted product, the design of the promotional brochures, the message contained in the promotional brochures, the brand image and the price of the promoted products. The research aims to analyze whether the influenced of the advertised product, the advertisement design, the advertisement message, the brand image and the price of the advertised has significant influence toward the re-purchase interest of the Carrefour Plaza Ambarrukmo Yogyakarta customers. The result of the research provides a concrete proof that the advertised product, the advertisement design, the advertisement message, the brand image and the price of the promoted products have significant influence toward the repurchase interest. Simultaneously, the advertised product, the advertisement design, the brand image and the price of the advertised product possess an influence for about 64,2% on the re-purchase interest. Partially, the advertised product, the advertisement design, the advertisement message, the brand image and the price of the advertised product has significant and positive influence toward the re-purchase interest. The result of the research also provides information that price is the most dominant factor in influencing the re-purchase interest.
date: 2011-06
date_type: published
pages: 58
institution: Universitas Kristen Duta Wacana
department: Manajemen
thesis_type: skripsi
thesis_name: other
citation:   11074592, Firman Cahyadi  (2011) PENGARUH KATALOG PRODUK (PRODUK IKLAN, DESAIN IKLAN, PESAN IKLAN, BRAND IMAGE DAN HARGA) TERHADAP MINAT BELI KEMBALI KONSUMEN.  Bachelor thesis, Universitas Kristen Duta Wacana.   
document_url: https://katalog.ukdw.ac.id/4885/1/11074592_bab1_bab5_daftarpustaka.pdf
document_url: https://katalog.ukdw.ac.id/4885/2/11074592_bab2-sd-bab4_lampiran.pdf