?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Alberttino+Sandy+Saputra&rft.au=11074577%2C+Alberttino+Sandy+Saputra&rft.aulast=11074577&rft.tpages=56&rft.title=PENGARUH+MARKETING+MIX+TERHADAP+KEPUTUSAN+PEMBELIAN+HELM+MEREK+BMC+PADA+MAHASISWA+UNIVERSITAS+KRISTEN+DUTA+WACANA&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana&rft.date=June+2011