?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=11074571%2C+JEFFRY+HARDYANTO&rft.aulast=11074571&rft.aufirst=JEFFRY+HARDYANTO&rft.tpages=67&rft.date=November+2012&rft.inst=Universitas+Kristen+Duta+Wacana&rft.degree=Bachelor&rft.title=ANALISIS+PENGARUH+BRAND+EQUITY+TERHADAP+KEPUTUSAN+PEMBELIAN+HANDPHONE+NOKIA