?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Vivi+Marisa+Rambing&rft.au=11074603%2C+Vivi+Marisa+Rambing&rft.aulast=11074603&rft.inst=Universitas+Kristen+Duta+Wacana&rft.degree=Bachelor&rft.title=PENGARUH+BRAND+EQUITY+BAKPIA+PATUK+75+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+DI+KOTA+YOGYAKARTA&rft.tpages=81&rft.date=February+2011