?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=ERINNA+SOESANTO&rft.aulast=11074540&rft.au=11074540%2C+ERINNA+SOESANTO&rft.date=February+2011&rft.title=PENGARUH+MEDIA+IKLAN+TELEVISI+DAN+MEDIA+IKLAN+BILLBOARD+TERHADAP+KEPUTUSAN+MEMBELI+COCACOLA+TEMAN+IMUT+DI+SURAKARTA&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana