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<http://katalog.ukdw.ac.id/id/eprint/3889> <http://purl.org/dc/terms/title> "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI DALAM KEPUTUSAN PEMBELIAN  PRODUK MAYBELLINE DI YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/3889> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui dan menganalisis : Untuk mengetahui faktor-faktor apa saja yang dipertimbangkan konsumen dalam pembelian kosmetik Maybelline: (1) Survey lapangan dan (2) Kuisioner. Setelah dilakukannya analisis faktor dalam penelitian ini maka diketahui bahwa faktor yang dipertimbangkan oleh konsumen dalam pembelian kosmetik adalah ada 4 faktor : Faktor kualitas, faktor merek atau brand, faktor harga dan faktor kemasan. Kemudian dapat diketahui pula tingkat kepentingan masing-masing faktor untuk dipertimbangkan konsumen dalam pembelian kosmetik adalah tinggi. Hal ini terbukti setelah dilakukan analisis tingkat kepentingan yang menghasilkan tingkat kepentingan masing-masing faktor yang tinggi."^^<http://www.w3.org/2001/XMLSchema#string> .
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