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<http://katalog.ukdw.ac.id/id/eprint/3888> <http://purl.org/ontology/bibo/abstract> "Penelitian ini mencoba untuk menganalisis faktor-faktor yang\r\nmempengarui pembelian produk pakaian secara online. Penelitian ini menggunakan beberapa variabel yaitu produk, harga, tempat dan promosi dari variabel-variabel tersebut maka dapat diketahui seberapa besar faktorfaktor yang dapat mempengarui\r\nkonsumen untuk melakukan pembelian pakaian secara online. Penelitian ini dianalisis dengan menggunakan alat analisis regeresi\r\nlinear berganda guna membuktikan kebenaran hipotesis. Responden berjumlah 100 orang dengan cara membagikan kusioner kepada pelanggan Astra motor. Hasil penelitian ini menunjukan adanya pengaruh yang signifikan  antara variabel independen ( produk, harga, tempat, dan promosi) terhadap variabel dependen (kepuasan konsumen)"^^<http://www.w3.org/2001/XMLSchema#string> .
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