<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://katalog.ukdw.ac.id/id/eprint/3887> .
<http://katalog.ukdw.ac.id/id/eprint/3887> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
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<http://katalog.ukdw.ac.id/id/eprint/3887> <http://purl.org/dc/terms/title> "ASOSIASI MEREK TERHADAP PRODUK HANDPHONE  BLACKBERRY DAN IPHONE DI KOTA YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/3887> <http://purl.org/ontology/bibo/abstract> "Kondisi persaingan bisnis yang semakin ketat saat ini, memaksa setiap perusahaan telepon genggam untuk lebih inovasi dan mengembangkan produk mereka. Maka oleh karena itu penelitian ini mencoba untuk mengetahui pembentukan asosiasi merek pada handphone Blackberry dan Iphone. Dimana asosiasi merek merupakan dasar untuk kualitas pembentukkan citra merek dan ekuitas merek. merek juga merupakan faktor utama dalam sebuah pemasaran. Karena merek diibaratkan sebuah nyawa dari sebuah produk dan bagi pemasar asosiasi merek sangatlah penting terutama untuk pengambilan keputusan serta perluasan produk yang akan dipasarkan, sedangkan asosiasi merek bagi konsumen bisa menjadi dasar dalam pemilihan merek yang bermanfaat. \r\nDimana dalam penelitian ini digunakan Uji Cochran untuk mendapatkan atribut – atribut yang membentuk asosiasi merek. Hasil uji Cochran pada produk handphone  Blackberry dan Iphone menunjukkan bahwa masing – masing dari ke dua produk dengan \r\n7 atribut yang dapat membentuk brand image yang kuat pada handphone Blackberry dan Iphone."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/3887> <http://purl.org/dc/terms/date> "2011-02" .
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<http://katalog.ukdw.ac.id/id/person/ext-imaculada_da@yahoo.com> <http://xmlns.com/foaf/0.1/name> "DANNY ESTEVEN LAY 11054460"^^<http://www.w3.org/2001/XMLSchema#string> .
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