?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=DANNY+ESTEVEN+LAY&rft.au=11054460%2C+DANNY+ESTEVEN+LAY&rft.aulast=11054460&rft.tpages=65&rft.date=February+2011&rft.inst=Universitas+Kristen+Duta+Wacana&rft.degree=Bachelor&rft.title=ASOSIASI+MEREK+TERHADAP+PRODUK+HANDPHONE+BLACKBERRY+DAN+IPHONE+DI+KOTA+YOGYAKARTA