?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=11024009&rft.au=11024009%2C+LISA+YULIANA+FABIOLA&rft.aufirst=LISA+YULIANA+FABIOLA&rft.date=June+2012&rft.tpages=72&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=ANALISIS+PENGARUH+MARKETING+MIX+TERHADAP+PENJUALAN+BUKU+PERCETAKAN+DIGLOSSIA+YOGYAKARTA+(STUDI+KASUS+PERCETAKAN+DIGLOSSIA+MEDIA+YOGYAKARTA)&rft.degree=Bachelor