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<http://katalog.ukdw.ac.id/id/eprint/3717> <http://purl.org/ontology/bibo/abstract> "Penelitian yang berjudul “ Analisis Tingkat Kepuasan Konsumen Terhadap Donat Merek J.CO di Yogyakarta “ ini bertujuan untuk mengetahui bagaimana tingkat kepuasan konsumen terhadap atribut Donat J.CO, dan untuk mengetahui profil konsumen. Ini untuk menghadapi persaingan yang semakin ketat, persaingan ini menurut para pengusaha donat untuk dapat berkompetisi secara sehat, dalam menanggapi persaingan tersebut, pengusaha donat harus mengetahui siapa pelanggannya dan mengetahui apa yang diinginkan dan dibutuhkan oleh pelanggan. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan konsumen, dan untuk mengetahui profil konsumen, maka atribut yang diteliti meliputi citrarasa, ukuran, varian rasa, stock produk, kemasan, citra merek, harga, lokasi, suasana utlet. Dalam mengumpulkan data-data yang diperlukan, penulis menggunakan kuesioner yang dibagikan kepada responden. Menggunakan alat analisis prosentase untuk mengetahui tingkat kepuasan konsumen, dan analisis indeks kepuasan konsumen untuk mengetahui tingkat kepuasan konsumen. Sebelum menggunakan alat analisis itu data yang diperoleh dari jawaban kuesioner tersebut, diolah dengan menggunakan program SPSS. Berdasarkan analisis yang dilakukan dapat disimpulkan bahwa kepuasan konsumen terhadap Donat J.CO berada pada tingkat yang memuaskan. Dan dalam hal ini tidak terdapat perbedaan konsumen ditinjau dari jenis kelamin, usia, pendidikan, pekerjaan dan pendapatan konsumen."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/3717> <http://purl.org/dc/terms/date> "2013-06" .
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