?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=DUILIO+MARINO+GUSMAO+ARAUJO&rft.au=11074568%2C+DUILIO+MARINO+GUSMAO+ARAUJO&rft.aulast=11074568&rft.title=ANALISIS+PENGARUH+EKUITAS+MERK+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+PADA+PRODUK+HANDPHONE+MERK+NOKIA+DI+YOGYAKARTA&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana&rft.tpages=61&rft.date=February+2012