?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=11094850&rft.au=11094850%2C+DENNY+OCTORA&rft.aufirst=DENNY+OCTORA&rft.date=February+2014&rft.title=PENGARUH+MARKETING+MIX+DAN+KEMASAN+TERHADAP+KEPUASAN+KONSUMEN+ROKOK+SAMPOERNA+MILD+DI+YOGYAKARTA&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana&rft.tpages=66