?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=11094802&rft.au=11094802%2C+MARCIO+ESTEVEN+LAY&rft.aufirst=MARCIO+ESTEVEN+LAY&rft.date=February+2014&rft.tpages=63&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=PENGARUH+BAURAN+PEMASARAN+TERHADAP+KEPUTUSAN+PEMBELIAN+KARTU+SIMPATI+DI+YOGYAKARTA&rft.degree=Bachelor