?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=11084656%2C+ALBERT+AGUNG+KURNIAWAN+PUTRA&rft.aulast=11084656&rft.aufirst=ALBERT+AGUNG+KURNIAWAN+PUTRA&rft.date=February+2013&rft.tpages=62&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=PENGARUH+PRODUCT%2FBRAND+PLACEMENT+CROSS+MOBILE+DI+INDONESIAN+IDOL+2012+TERHADAP+MINAT+MAHASISWA+UNIVERSITAS+KRISTEN+DUTA+WACANA&rft.degree=Bachelor