?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=11084628&rft.au=11084628%2C+FELIX+NALDO&rft.aufirst=FELIX+NALDO&rft.date=February+2013&rft.tpages=55&rft.title=PENGARUH+MARKETING+MIX+TERHADAP+KEPUTUSAN+PEMBELIAN+POCARI+SWEAT&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana